This is the transcription of my voice in this video:
Ok, today we'll talk about benefit number 2, which is attraction.
Why attraction? It is a biological fact that human eyes are attracted by moving objects. So just take a look at this italian restaurant which has a big thread fountain in the middle of it. And, maybe you can imagine, this restaurant is getting quite a lot of attention. So, why is that so? Let me show you this just in short.
As I said, the human eye is biologically attracted to moving objects. Ok, now it is not so hard for you to follow that cross, but imagine you would have two shops with two windows. In this window you would just have some stuff placed here to be sold, some shelves and some products, etc. And you would have some stuff in the other window too, but here you would have a water wall. So we would have a moving object and the eye is catching moving objects first. So your attention would first go to this right shop window because there is a moving object, which is the waves of the water wall. So your eye gets attracted to moving objects, gets attracted to the water wall and this is why shops with water features get more attention, because they simply get more looks.
And i have seen this so many times, but in this example it was really, really very impressive, because, we have just installed a water wall and from outside customers were coming and passing that shop and they really stopped and gazed at those water features. Sadly i don't have a picture from outside, well i have it probably somewhere on my harddrive, but what i want to say is that such a thing, such an object, such a moving object as a indoor waterfall attracts attention. And it's not only that it atttracts attention, it also keeps it. So when people see that, people tend to go on watching it.
And this is the big benefit number two of indoor water walls: They attract attention, which means they attract more views and that is why they can bring you more revenue, if you are a shop owner. Because they simply bring you more customers, because more customers get aware of your shop. And they are pretty, as i have explained in the first benefit, they are pretty amazed and astonished what they see there and they want to find out what it is and they really come inside the shop to watch the water wall. And guess what the next thing is: they might buy something.
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